With the combined power of incredible teams at Sony Interactive Entertainment, Insomniac Games, Marvel Games, and Disney, some of the world’s most beloved brands are getting in the mix by bringing Marvel’s Spider-Man 2 to their products and also appearing in the game’s virtual Marvel’s New York.įrom limited-edition cereal boxes to exclusive apparel collections and an unforgettable scavenger hunt experience, these strategic collaborations and marketing activations combine for an exciting fusion of gaming and pop culture that sees the community-focused origins of our Friendly Neighborhood Super Heroes serve as the foundation for one of the biggest video game launches of the year. This tagline attached to Marvel’s Spider-Man 2 is not simply representative of bringing together the two Super Hero leads of Marvel’s Spider-Man and Marvel’s Spider-Man: Miles Morales, it is the spirit that guides the strategic collaborations for the new game.
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